This Privacy Policy applies to the CuetsApp website, customer portal, application programming interfaces, onboarding workflows, support services and related platform features provided by QAWebPrints Infocorp LLP (“QAWebPrints”, “CuetsApp”, “we”, “us” or “our”). It does not replace the privacy notices of customer organizations that communicate with their own recipients through CuetsApp.

For account, billing, security and platform-administration information, QAWebPrints generally determines how the information is processed. For recipient and messaging information submitted by a customer organization, QAWebPrints generally processes that information on the customer’s documented instructions. The customer remains responsible for deciding why messages are sent, who receives them, what they contain and whether valid consent or another lawful basis exists.

3.1 Account and organization information

• Name, business email, mobile number, authentication details and role.
• Legal business name, trade name, registration details, addresses, website, tax details and authorized representative information.
• Branch names, branch identifiers, contact information and operating preferences.

3.2 Meta and WhatsApp integration information

• Business Portfolio, WhatsApp Business Account and phone-number identifiers.
• Display names, template metadata, onboarding status, quality or messaging status where made available, permissions and connection health.
• Access credentials or tokens stored through encrypted secret-management controls. We do not ask customers to share their Meta account passwords.

3.3 Messaging and operational information

• Recipient phone numbers, message category, template name, variables, related application reference and branch.
• Message identifiers and status events such as queued, accepted, sent, delivered, read, failed, suppressed or cancelled.
• Error codes, retry information, timestamps, opt-out status and consent evidence provided by the customer.

3.4 Website and technical information

• IP address, browser type, device information, pages visited, timestamps, security events and diagnostic logs.
• Cookies or similar technologies required for login, security, preferences and basic analytics.

3.5 Support and communications

We collect information submitted through support requests, emails, calls, onboarding sessions, feedback and incident reports.

• Create and administer CuetsApp accounts and organizations.
• Connect customer-owned business messaging assets and synchronize authorized configuration.
• Route messages to the correct customer, branch, phone number and template.
• Process webhook events, delivery statuses, retries and failure handling.
• Provide usage reporting, invoicing, support and service notifications.
• Enforce consent, opt-out, suppression, security and acceptable-use controls.
• Detect abuse, protect accounts, investigate incidents and maintain audit records.
• Improve platform performance, reliability, accessibility and customer experience.
• Comply with legal obligations and enforce contracts.

We may share information only as needed with:

• Meta and WhatsApp: to provide authorized WhatsApp Business Platform functionality.
• Infrastructure and service providers: such as hosting, storage, monitoring, email, support and payment providers operating under appropriate contractual safeguards.
• Connected applications: such as MedeCue or other customer-authorized systems.
• Professional advisers and authorities: where required for legal, security, compliance or dispute purposes.
• Business transfers: as part of a merger, acquisition, reorganization or sale, subject to applicable law.

We do not sell personal information. We do not permit advertisers to use customer message content for independent advertising purposes.

We retain information for as long as necessary to provide the service, satisfy contractual and legal obligations, maintain security and resolve disputes. Retention periods may differ by data type and customer plan. Message bodies should be retained only for the minimum operational period configured for the service; delivery metadata, billing records and audit logs may be retained longer where reasonably required.

Customers may request deletion subject to legal, security, fraud-prevention, backup and contractual requirements. See our Data Deletion Instructions.

We use administrative, technical and organizational safeguards designed to protect information, including encrypted transport, controlled access, role-based permissions, credential isolation, logging, backups and security monitoring. No system can guarantee absolute security. Customers must protect their own accounts, enable multi-factor authentication where available and immediately report suspected compromise.

Depending on applicable law, individuals may have rights to access, correct, delete, restrict or object to certain processing, or request a copy of their information. For information controlled by a customer organization, the request should first be made to that organization. QAWebPrints will assist customers with verified requests where contractually and legally required.

Recipients may opt out of customer messages using the method provided by the sender. Customer organizations are responsible for respecting such requests and maintaining accurate suppression records.

CuetsApp is not intended for direct use by children. Customer organizations must ensure that any communication involving a minor is lawful and appropriately authorized by a parent, guardian or other permitted person.

Information may be processed in countries where QAWebPrints, Meta, WhatsApp or our service providers operate. Where required, we use contractual and organizational safeguards for international processing. Customers remain responsible for determining whether their use requires additional localization or transfer measures.

We may update this policy to reflect legal, technical or service changes. The revised version will be posted on this page with a new “Last updated” date. Material changes may also be communicated through the portal or by email.